Search engine optimization, or SEO, is incredibly
important for marketers. When you optimize your web pages — including
your blog posts — you're making your website more visible to people who
are entering keywords associated with your product or service via search
engines like Google.
helps boost SEO quality by positioning your website as a relevant
answer to your customers' questions. Blog posts that specifically use a
variety of on-page SEO tactics can give you more opportunities to rank
in search engines and get customers to visit your site.